The idea behind #WeAreYou is that addiction can happen to anyone. How many of us know someone affected by addiction? Whether it be a son, daughter, father, mother, sister, brother, old friend from school, coworker, student, neighbor….. the scourge of addiction and overdose deaths has touched us all. Those affected often feel isolated and marginalized. #WeAreYou seeks to cut through the stigma associated with substance abuse addiction, because negative stigma does not promote recovery. Addiction does not discriminate, it can happen in any family. #WeAreYou strives to convey that we should not judge, that we should reach out to those who have felt the pain of addiction or the pain of seeing a loved one addicted.